Um okkur

Aurbjörg bætir fjármál heimilanna í dag og á morgun

Today, thousands of households have used Aurbjörg in their biggest financial decisions of their lives.

Aurbjörg was founded in 2018 to increase financial literacy by offering an independent comparison of the terms of financial services - for the first time in Iceland.

Our mission is to guide you in the right direction

Transparency

We provide clear information to help you make informed and well-considered financial decisions. We are an independent fintech company funded by individual subscriptions and by services to companies and institutions, including advertising, brand placements and licensing of our technology.

Unbiased Information

Aurbjörg is not owned by any financial institution and therefore provides independent information and recommendations to consumers. Our business relationships do not affect the data, methodology, calculations, rankings or results of our comparisons. The same criteria apply to everyone, whether or not they buy services from us.

Empowerment through education

We want to strengthen financial literacy in Iceland by making complex financial information simpler and more accessible. We explain finance in plain language so you can make more informed and better-considered decisions.

Convenience and efficiency

We help you save time and money with comparisons, calculators and personalised solutions that help you find the best option based on your circumstances and goals.

Our team

Our team is a diverse group of financial experts and customer advocates, all dedicated to one mission: helping you achieve financial peace of mind.